City of Seattle: Promoting New Legislation
COLLATERAL, INFOGRAPHICS, REPORTS
Beginning in 2018, Seattle started taxing sugar-sweetened beverage products distributed within city limits. The Sweetened Beverage Tax was designed to improve the health of Seattle residents by reducing the sale and consumption of sugary drinks. The tax revenue would then be used to support healthy food access and early learning programs across the city.
As you might expect, this new tax was not met favorably by everyone. Milepost partnered with Seattle’s Office of Sustainability & Environment to develop a communications campaign that would further educate residents about the dangers of sugary beverages and illustrate how these tax dollars benefit the community. We created easy to digest materials, featuring icons and infographics that were made from both illustration and still photography to humanize the benefits at a glance.