Building Buy-In for Energy Programs

State Energy Offices are increasingly expected to roll out complex, high‑stakes programs that require alignment with stakeholder priorities. This might include alignment with political or leadership perspectives on energy programs and technologies, as well as alignment with potentially skeptical program participants.

Led by Shauna Basques, this live, 3-hour masterclass and 1:1 coaching program will help State Energy Office leaders and program staff learn how to:

Build internal and external alignment around new or emerging energy programs/initiatives
Communicate program value clearly to decision‑makers and the public
Address political, technical, and cultural barriers before they stall momentum
Reduce the risk of low participation, pushback, or defunding

Participants will leave with clear strategies for building leadership and policymaker support, a repeatable messaging framework that can be used across future initiatives and technologies, and stronger narratives around affordability, community value, and program purpose.

Space is limited--join the waitlist.

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The details

Who it's for

This masterclass is built specifically for leadership and program staff at State Energy Offices that...

Experience stakeholder resistance, confusion, or low participation — even when the program itself is sound
Struggle to build support among leadership and policymakers
Navigate emerging or controversial technologies that require careful explanation and trust‑building
Risk program defunding or low participation when messaging isn’t aligned or strategic

What's included

The $1,000 program fee includes:

One, 3-hour live masterclass
Take-home resources & templates that can be reused for future initiatives and programs
One, 1-hour private coaching session

All activities are led by Shauna Basques, Milepost Director of Government Accounts, who brings over a decade of state energy office experience to help state and local governments and utilities build and deploy programs.

About the Instructor

Shauna Basques

As Milepost’s Director of Government Accounts, Shauna Basques leads the design and deployment of complex energy programs for government agencies, utilities, and federally funded partners. She focuses on translating policy and funding opportunities into scalable, compliant programs that deliver measurable impact at the state and local levels. Her areas of focus include residential energy efficiency and electrification, grid modernization... Learn more