Highlighting a Sustainable Brand
Developing a cohesive and comprehensive annual sustainability report for a multi-business organization.
The mission
For the past several years, Milepost has supported The ODP Corporation in communicating their growing sustainability commitment, programs, stories, metrics, challenges, and successes.
As the organization has evolved, we’ve been tasked with creating a cohesive story that encompasses the sustainability strategy and achievements across the different business units under The ODP Corporation’s umbrella brand.
Each year, we identify a theme for their sustainability report that represents the unique nature of that year and aggregate information from all business units into a concise narrative, covering topics such as waste, emissions, packaging, energy consumption, diversity, inclusion, and community support. Our goal is to ensure that we deliver a report that The ODP Corporation is excited about and proud to show off.
What we did
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Reporting strategy
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SASB reporting
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Facilitated visioning sessions
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Data collection
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Data analysis
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Data analysis
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Messaging strategy
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Copy development
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Graphic design
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Project Management
The results
Every year, we develop a new (but always on-brand) look for each report, featuring a strong visual hierarchy that allows readers to skim key points, infographics that convey data at a glance, illustrations that add context to the narrative, and photos that connect readers to the tangible impact of their efforts. We’re always excited to resume our work with The ODP Corporation and to hear about all the inspiring sustainability accomplishments from the previous year. When a company like The ODP Corporation commits to sustainability, others take notice — and the effect is measurable, meaningful, and contagious.
