Tennessee Valley Authority (TVA): Increasing Conference Attendance
In 2019, TVA EnergyRight® partnered with Milepost to revive and scale the Midwest Residential Energy Conference. Together, we identified ways to expand curriculum and certification opportunities that would attract more of the usual attendees but would also appeal to a whole new but related audience. We renamed the event the Building Science Conference & Expo.
We were provided with a new logo from the conference management team and asked to build a matching visual identity. Using the color palette defined in the logo, we developed a refreshed look and feel for their print and digital advertising, invitations, and conference materials. We used textures inspired by building materials, bright color blocks, and fun illustrations to create a bold yet professional style that helped attract a larger audience, and better reflected the breadth of topics this new conference curriculum would provide.