---
title: Holly Baird, Owner/Director of Utility Accounts - Milepost
description: As Director of Utility Accounts, Holly Baird focuses her time on client relationships, strategic support across our projects, and training and developing of our staff to produce consistent, high-quality deliverables that best serve our customers and their stakeholders.
image: https://engagemilepost.com/hs-fs/hubfs/Team%20Profiles/Holly/Holly-profile.jpg?width=1999&quality=high
---

# Holly Baird, MBA

##### OWNER / DIRECTOR OF UTILITY ACCOUNTS

**Holly Baird** is a trusted advisor to energy utilities navigating change, innovation, and growth. A self-described professional Ungineer, she excels at translating technical complexity into human-centered strategies that drive results. As Director of Utility Accounts at Milepost, Holly helps clients untangle challenges and design programs that are sustainable, effective, and built for people.  
   
A Prosci-certified Change Practitioner, Holly’s expertise spans strategic communications, stakeholder engagement, change management, leadership development, and human-centered design. With deep experience across energy, sustainability, resiliency, and federal funding, she supports utilities in piloting and scaling programs that strengthen both systems and relationships.  
   
Before Milepost, Holly served as South-Central Regional Director at the U.S. Green Building Council, drawing on a background in design, construction, and nonprofit leadership. She holds an MBA in nonprofit management and a bachelor’s degree from Vanderbilt University. Holly currently serves as International Board Representative for the Nashville Chapter of Women’s International Network of Utility Professionals (WiNUP).

[mailto:hollyb@engagemilepost.com](mailto:hollyb@engagemilepost.com)<https://www.linkedin.com/in/hollymeadowsbaird/>

![Holly Baird](https://22610081.fs1.hubspotusercontent-na1.net/hub/22610081/hubfs/Team%20Profiles/Holly/Holly-profile.jpg?quality=high&width=300&name=Holly-profile.jpg)

## Core competencies

- Market intelligence and business insights
- Strategic planning
- Business case development
- Process improvement
- Partner research and stakeholder engagement activities
- Meeting facilitation
- Behavior change
- Program focus selection and goal setting

- Engagement strategy
- Event design, management, and promotion
- Community-Based Social Marketing
- Storytelling
- Conference planning (e.g., abstracts, awards, exhibiting, speech writing)
- Team development and coaching
- Stakeholder/team/project management
- Account management

### Likes

 Personality quizzes  
Polka dots  
Young Adult fiction  
Cheesy 80s/90s movies  
The Oxford comma

### Dislikes

 Red peppers  
Heat and humidity  
Beer  
Overstuffed paper towel dispensers  
Snakes

### Little-known fact

My wedding planning included creating a spreadsheet comparison of Las Vegas Elvis-themed wedding packages.

[Back to full team](https://engagemilepost.com/../who-we-are/#meet-the-team)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "USA",
    "addressLocality" : "Seattle",
    "addressRegion" : "WA",
    "postalCode" : "98121",
    "streetAddress" : "300 Lenora St., Suite 682"
  },
  "knowsLanguage" : "en",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://22610081.fs1.hubspotusercontent-na1.net/hubfs/22610081/Logos/MP-logo-final-reverse.png"
  },
  "name" : "Milepost",
  "url" : "https://engagemilepost.com/team/holly-baird"
}
```