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Matt Cooke


Matt Cooke joined the Milepost team with experience in marketing and education. He is a strategic thinker who enjoys working with others in the pursuit of clarity, creating user-focused goals and solutions for complex problems. As a senior consultant at Milepost, Matt works on a variety of projects, with a majority of time spent dedicated to the Monster Detective Collective program.

Before joining Milepost, Matt spent close to two decades working in education, most recently in the field of marketing, communications and technology. Matt has a B.A. in Business Communications from Calvin University and a M.Ed in school counseling from Grand Valley State University. 

At his West Michigan home, you will most likely find Matt hanging out with his wife Megan and his three kids, listening to his collection of vinyl, rooting on his favorite sports teams, or hanging out with friends. 

Core competencies

  • Strategic planning
  • Partner research and stakeholder engagement activities
  • Meeting facilitation
  • Engagement strategy
  • Energy education for kids
  • Program naming
  • Program branding
  • Multi-channel marketing strategy
  • Communications strategy and planning
  • Social media/digital planning
  • Messaging strategy
  • Storytelling
  • Marketing writing
  • UI/UX design
  • Website development
  • Vendor sourcing and management


Chocolate Milk
Jazz Music
The Detroit Pistons


The fine print
The 1990s Chicago Bulls
Bad fonts
Poor listening skills

Little-known fact

During my formative years, I worked at my parents’ art supply store in Metro Detroit. During my time there, I learned some unusual (and sometimes helpful) skills, including custom framing and ceramic kiln repair.