Tariffs, Explained

UPDATED APRIL 11, 2025

Background

What is happening?

On Wednesday, April 2, 2025, President Trump announced tariffs against all countries. A “baseline” tariff of 10%, which went into effect on April 5 at 12:01AM, was applied to nearly all U.S. imports exempting products coming from Canada and Mexico; “reciprocal tariffs” ranging from 1% to 40% applied to 57 countries and were scheduled to go into effect at 12:01AM on Wednesday, April 9. This announcement significantly impacted global markets and relationships with key trading partners, including China, Japan, Germany, India, South Korea, Taiwan, and Vietnam.  

Late Wednesday, April 9, President Trump announced a 90 day pause on the “reciprocal tariffs" for all countries except China. The “baseline” 10% tariffs remain in effect, and Chinese goods are subject to tariffs of at least 125%. China has imposed counter tariffs of 84% on US exports to Chinese markets. 

There’s a lot we don’t know right now, given the volatility of the markets and evolving political environment. Milepost is committed to listening closely and sharing insights to help you navigate uncertainty and chart a course for your organization. 


Expected Impacts on Energy Initiatives

Higher costs for energy producers will have substantial impacts on the industry overall: 


Expected Impacts on Advanced Energy

America’s advanced energy industry is vulnerable to trade escalations because of a high reliance on imports:

  • The Inflation Reduction Act incentives for American manufacturing have reshored some supply chains, including some solar panel manufacturing. However, even in cases where manufacturing itself is domestic, specialized equipment or raw materials may be sourced outside the US. 


Milepost will continue to watch this unfolding situation and share what we learn on its potential energy impacts. One of our company values is “keep your eyes on the horizon”—lean on your organization’s focus and vision to guide you through uncertainty. Thank you for being our partners in powering an advanced energy future.

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Milepost is a strategy consultancy, creative agency, and energy expert all in one. Working at the intersection of state and federal energy programs and utility programs, we leverage the power of people to open the door to collaboration across governments, electric providers, businesses, and customers. Because the future of energy hinges on it, we build strategies, design programs, and forge alliances that get people excited, aligned, and invested in powering progress.

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