Katie Barkley
OWNER / DIRECTOR OF INNOVATION
Katie Barkley is a strategic thinker, empathetic leader, and thoughtful communicator committed to human and environmental flourishing.
With enthusiasm and warmth, Katie enjoys combining her entrepreneurial mindset and background in strategic communications, innovative brand management, and organizational leadership to help clients deepen their work.
Katie holds a B.A. in Business Administration from Calvin University, and she resides in west Michigan with her spouse and their energetic pup.
Core competencies
- Strategic planning
- Meeting facilitation
- Behavior change
- Program focus selection and goal setting
- Engagement strategy
- Community-Based Social Marketing
- Energy education for kids
- Program naming
- Program branding
- Multi-channel marketing strategy
- Communications strategy and planning
- Messaging strategy
- Storytelling
- Marketing writing
- Creative strategy
- Team development and coaching
Likes
XC skiingTraveling
Dive bars
Thrift shops
Mountain biking
Dislikes
Traffic jamsOlives
Talking during a movie
Gender stereotypes
The sound of chewing